When Marc Affeld, a man with love and passion for his profession as a hair stylist asked us to support his vision with our creativity, we did not hesitate. A few weeks later a design for Princesssofia, a unique studio located in Berlins hippest quarter, Kreuzberg, was created. The logo design is based on antique wooden letters found in an antique’s shop in Hamburg. Digitalised and arranged to the right rhythm, the logo which will be found throughout the design that beautifully contrasts with the studio’s name.
In comparison with ordinary websites, we developed a responsive site that presents all relevant information yet in the unique style of Princess Sofia by using the metaphor of postcards that move horizontal instead of vertical. Since Princesssofia was opened in autumn 2013, our belief in authenticity has again been proven to be the key to success – we are eagerly awaiting the next Princesssofia salon to be opened. And when you get there, don’t forget to collect some of their free postcards!