In summer of 2015, Berlin was host to the first ever Paleo convention in Europe. We designed all the materials to make this occasion truly special: from posters, flyers, apparel and admission wristbands that visually projected the event’s distinctive identity. To communicate with a wider audience, we created marketing material promoting the two major themes of the event – fitness and good food – flexibly and impactful. We developed a customisable poster design that could be cut in half to mix and recombine wherever the poster would be displayed. Endless options.